For a very long time, men's footwear fell into two categories: the traditional, elegant business-suited gentleman and the sporty, virile action man. In 2001, in order to put an end to this absurd and archaic supposition, the Rautureau brothers came up with an alternative design - a "banker's meet sports" hybrid that bore the name "The Jamaica"… SCHMOOVE had arrived!
Based on a desire to offer men a new style of shoe, the brand's creativity is very much part of its shoemaking expertise. It marked the beginning of an adventure, one with no complex or limits. The brand's avant-garde “No gods, no masters” spirit permeates each collection the aim being to find the perfect balance between timeless and on-trend styles.